Share the Road

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London's Mayor may as well have been describing Share the Road as launching the 2008 Freewheel.

It's hard to disagree with Boris that we'd all get along better, have fewer accidents, and arrive at our destination in better shape, if we showed each other a bit more courtesy.

Share the Road is the only campaign that speaks to all road users as people. It advocates simply that we all respect each other's equal right to use the road.